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The real estate market is continuing to boom across the country, and Colorado is no exception. With all the competition, it’s critical to make yourself stand out from the crowd when it comes to getting and retaining clients. 

Here are some of our tips for how to make your marketing stand out!

Invest in Your Online Presence

Do you have social media and a personal website page? If not, it’s time to get on it! Make yourself visible and available for potential clients to contact you and connect with you. A website allows people to easily see how to contact you, your values, current listings, and a glimpse into your personality. Link this web page to your social media, which should include LinkedIn, Facebook and Instagram. On Facebook, people can easily message you and review you, leaving room to boost your reputation and for more people to get to know you. 

Use Photo and Video

Photo and video sharing is critical in a competitive listing environment. Having high quality photos and video walk-throughs allows your clients to get a more complete picture of the listing before they ever set foot in it. Clear, high quality photos go a long way in helping to sell a home digitally. 

Host an Event

There’s no better way to get to know your clients and earn their trust than spending time with them. Host a virtual or in-person event to get to know them – and let them get to know you – on a personal level. Whether it’s a happy hour, picnic in a park, brewery night, coffee house or something else, hosting an event puts a face to the name and can help seal the deal when it comes to transactions. 

Partner with Local Businesses

There’s no dancing around it – everyone loves free things or discounts. Partner with local companies to provide perks to your clients, like discounts at a restaurant, a move-in pack of fun local activities, or more. This is a good way to show off your personality too. Is there a local spot you frequent and love? Include that in your partnerships if possible. Free moving trucks or other things to help smooth the transition to a new place are also very useful partnerships to make.

We hope these tips help you work on marketing your business during this fast-paced real estate season!